The Brief the Muslim Mint focuses on the creation of bullion coins and bars for discerning collectors and investors. Drawing on the rich legacy of an ancient and widespread culture, Muslim Mint’s unique products celebrate the great achievements of Muslim history, philosophy and fine art.
Even though it is the leading authority in the muslim coin industry, The Muslim Mint was experiencing a lack of public recognition and visibility. We worked with the TMM to create a brand that would clearly and coherently represent the breadth of its role and the impact of its activities.
Solution A visual expression of the Mint's principles and objectives was the key to the branding. The refined logo was coherent and easily recognisable. We created a clean, pure visual language using black, gold and white that was both a fixed graphic tool and flexible enough to adapt to local cultural needs. It was also vital to simplify and streamline the Muslim Mint website.