How we do it

A new way of working

A fresh and fun way of working

First and foremost, what Damask Media is known for is its passion. We really do love what we do and are devoted to making sure you love it too. So if you’re not satisfied, we’re not satisfied. Full stop.
We also believe great creative work is born out of strong relationships with clients. That means all of our projects are truly collaborative and enjoyable experiences. Life is just too short for dull, ineffective meetings.
And if that wasn’t enough, the maraschino cherry on the top is that we pride ourselves on reacting and adapting to our clients’ needs. To tell the truth, we often know them before they do.

SEO

Optimise and Analyse

How does SEO help brand marketing?

As a design consultancy, we often get asked what SEO has to do with creating great graphic design. Some of our clients wonder what the nuts and bolts of Search Engine Optimisation has to do with developing a great brand that has customer loyalty.

First, the purpose of SEO is to drive traffic to websites. If you’re investing in a great website to attract clients and inform the world about what you have to offer, then investing in SEO to bring the right people to your website is a vital part of the process.

Second search engine optimization is a fast-changing world. It encourages the volume and quality of visits that arrive via search engines, and this is described as ‘organic’ search results (organic = unpaid, if you like) but as your competitors will almost certainly have a blended campaign which includes both organic and paid for strategies (PPC), you’ll find keywords, key phrases and meta descriptions change regularly, depending on what your rivals are bidding on. So you can’t SEO only once and keep your ranking - organic SEO is an ongoing process.

Third, SEO is intensive. It requires knowledge and expertise, but also time - to optimize a site and keep it optimised is a labour intensive workload that requires sensitivity to the current SEO landscape.

At Damask Media we help our clients master SEO in three ways:


Initial SEO Report

This sets the scene for improving a website’s ranking for all the major search engines. It will detail keyword research and traffic predictions and give details of what your competitors are up to, as well as estimating cost per click if required and suggesting strategies to improve the current website or craft a new one if necessary


Ongoing SEO Campaign design

Just like great graphic design, SEO campaign design needs to be elegant, implementable and cost-effective. We go the extra distance with our clients to deliver a clear campaign over a 12 month period to improve organic ranking. And of course a year long plan isn’t much good unless you know how you’re doing, so we provide a monthly progress report.


PPC

PPC or Pay Per Click offers an almost instant first page Google ranking via a well-planned Google Adwords campaign - if clients want this ranking, we offer a range of strategies to make it happen, based on each client’s needs and budget.

Design, SEO and Business Success

This is why we believe that SEO is as important as a great logo or a catchy slogan, and it’s why we make a commitment to deliver an SEO component to your overall design that is just as powerful, stylish and effective as the graphic design.

Sensational Web Design

The dictionary definition of the word sensational is, “causing great public interest and excitement” and that’s what our websites are designed to do. There’s a lot of hype on the internet about web design, for example: ‘websites that explode off the screen’ … who wants an exploding website?

What a truly great website does is create public interest and excitement. But only in the public it’s intended for. That’s why Damask Design focuses on understanding you, our brand, the way your business operates so that the website we create will work to create interest and excitement in the very people you’re trying to reach. We believe there’s no point wasting people’s time. We feel that it is good practice to inspire, educate and win over the people who are your natural clients, and bad practice to entice and encourage those who will not benefit from a relationship with you. We’re all busy people and we believe a part of Ummah is to focus on and reach the right audience, not to distract and annoy the wrong one.

A sensational website is unique - it doesn’t look like anybody else’s design, nor does it pin you down to remaining just as you are. A sensational website grows with your business and responds to your needs, it engages with your target audience but it also engages with your aims and ambitions, supporting your business in its growth.

A sensational website is simple - it looks good, works easily and provides a straightforward route to you. The best websites are like a personal introduction, not a fanfare - they create a relationship, not a fuss.

A sensational website has appropriate design - our websites aren’t here to tell the world how clever we are, but how important your business message is. They exist to improve your business share, not our design profile.

A sensational website works for you - even if you’re not interested in websites! Our job is to understand your organisation and to create a website that allows you to feel confident that your online presence is a fair reflection of your aims, values and real life business.

3 Sensational Website Options

  • Static website - these websites offer a clear and semi-permanent picture of what a company has to offer. Ideal for those with an established offering that doesn't change much, the downside of a static website is that changes need to be accomplished by a web designer or in-house web manager.
  • CMS website - these sites offer easy editing functions, so that the client can edit the contents of the website very swiftly. Ideal for those with a seasonal or rapidly changing business, the downside is that if you don’t regularly change content, you may drop down the search engine rankings and your customers may feel you rapidly become ‘out of date’.
  • eCommerce website - these sites are for those who wish to sell goods or services online. They may be large or quite small and require regular management of inventory or stock.

Passionate Design from Damask Media

A new way of working

Passionate Design from Damask Media

If you were to ask our clients what makes us different, they would probably say passion - we’re dedicated to great design, whether it’s brand creation or responsive websites. We have desire - that our clients feel the same passion about brand, graphics, websites and SEO as we do, and if we don’t manage to generate that intense emotion around design, we don’t feel we’ve really done our job.

The designer at work

Creative people need fun, satisfaction and stimulation, but we believe all people need those things, not just designers. Our way of working ensures that we have enjoyable meetings with our clients, fun, fresh presentations where we share our enthusiasm for their work and their aims, and strong, focused sessions to refine ideas that lead to magnetically attractive results.

We aim to be responsive, straightforward and great to work with so that our clients have a satisfying experience of working with us, as well as a fantastic design outcome. Here are our X stages of creating great design

Copywriting - the value of words in Islamic branding

Whilst we see with our eyes, we read with our hearts. Being recognised as a primarily Islamic brand has become increasingly important to many of our clients - an instant, effective identity that links their logo with key concepts of faith is part of what we provide to many of them. But there is a stage beyond simple identification that helps many brands create loyalty.

Brand loyalty and copywriting

Whilst having properly optimised text is vital to success in an online world, it’s only half the story. SEO text, as it’s commonly known (SEO stands for Search Engine Optimised) ‘sells’ your site to Google, which in turn offers your site a higher search engine ranking if it likes what your text has to say. That’s important.

But Google is used by human beings - individuals with standards and values, and beliefs - and your text, called copy in the trade, needs to meet their needs. Brand loyalty is built when the reader recognises that a brand has the same standards, values and beliefs as they do. People go back again and again to places they like and trust - that’s just as true online as it is in the physical world. We return to where we feel comfortable, safe and confident, and your copy should give people those feelings about your brand.

Copywriting and search engines

Google, along with other search engines, constantly changes its algorithms to provide individuals with better search results. Google is like a personal shopper. The individual puts in their search term, sits back, waits to see what the personal shopper brings them. If the goods are exactly what they want, the individual buys without having to scour the shops themselves. So what Google wants you to do is label your goods really clearly so that the personal shopper can find them swiftly and check that they match the customer’s needs. No good going back to the customer with dates if they wanted figs, even if they are both dried fruit!

This constant adjustment, called tweaking, means your online copy should be adjusted regularly to take account of the latest Google algorithm alterations.

That’s half the story - here’s the other half.

Ummah and articles of faith

We all want to convey who we are and what we believe in. For our Islamic clients this may mean clearly demonstrating their relationship to the articles of faith and the pillars of Islam, or it may mean demonstrating how their business or service fits into Ummah, and is a valued part of the community. Copywriting is not just persuasive words to them, it’s a key part of their identity and their contribution to the world.

Finding copywriters who can understand such requirements ands still write text that Google values isn’t always easy, which is why we have a small team of experienced and successful copywriters we can call on to help our clients demonstrate their faith, without losing their Google ranking.

We help them engage with the client, whether that requires face to face interviews, a telephone call or us obtaining a complete briefing and conveying it to them. They then create copy based on the values that are important to our clients, but also bearing in mind the target audience and - if it’s online text - Google. We work with them to ensure that their words and our brand imagery are completely harmonious, so that our clients end up with beautiful, powerful, meaningful brands.