Branding – bringing everything together

We all know that branding and identity is important. Who we are, whether it’s our personality as an outgoing, fun-loving individual or our sensitive, creative nature, is vital to how we operate. The same is equally true for our business identity. There’s no doubt that a clear brand brings everything together, unites all parts of your business and gives you, your team and your customers a sense of who you are and what you have to offer.

It doesn’t matter whether you’re a start-up looking for a way to stand out, or a long established business that’s seeking a way to reinvigorate you business vision, we’re hear to help you explore your brand identity and turn those thoughts, feelings and ideas into strong, successful visuals.

Your brand is king. We’re the London branding agency who can make it rule.
A branding agency that lives and breathes your brand.

Branding Demystified

  • STEP 1
  • STEP 2
  • STEP 3
Beginning with brand – the logo

What is a logo – it’s the visual first impression people have of your brand. Like the judgement that most people form within the first few moments of meeting somebody, it’s a constellation of impressions but it’s primarily visual. That’s why working with an expert graphic designer is essential if you’re to make the best impression possible. While logo encapsulates your brand identity, brand is a much bigger thing – logo is that first brief glimpse, whilst brand is the whole business identity, as we’ve described above..

Logo Design

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

Style Manual and Business Identity

Even in small organisations it can be tough to reconcile different people’s views of the organisation.

An ideal way to harmonise your brand across all areas of your business is to invest in a set of brand guidelines, often called a Brand Book, or Style Manual, which lays down exactly how to use the business logo, which colours and typography should be used, and all the other kinds of little details that make your brand coherent..


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    “There has not been a service which has been requested by ourselves or clients which Damask Media have not been able to deliver. David Damask and his team have always gone above and beyond to assist in meeting our requirements.”

    Nasr-Eldin Ayub-Bey Director – Sukuk Summit
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    “ Damask Media have helped us to completely transform the City Circle brand into a much more interactive and engaging website with greater functionality. Our new website enables us to have a much more visible online presence with integrated social media and mobile compatibility ”

    Rameez Kaleem Chair – The City Circle
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    “Working with Damask Media was a productive & efficient process from start to finish. They worked hard to understand our requirements & to create innovative solutions and deploy a fully functional website in a short space of time – we are very happy with our website!”

    Sahin Anush Managing Director – Aston Banks
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    “Damask Media’s creative design encompasses both Western and Eastern markets intelligently and with flair.. They always impress me with their insight into my commercial motivations where design is not simply aesthetics but is a fundamental part of adding to my revenue generation.”

    Rashad Yaqoob C.E.O – Charles Andersen LLP


Let us take of your branding the right way!


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