Paid search marketing such as Pay Per Click (PPC) is the quickest and most controllable way to get your business in front of people who are looking for your products or services. Because you only pay for qualified traffic, it is easy to control the budget and return on investment for your campaign.
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
Whether you are new to PPC and not sure where to start, or a seasoned marketing expert with not enough time on your hands. With our fully managed PPC service you can rest easy knowing that a team of battle hardened PPC experts are optimising your campaigns for better results.
PPC advertising gives you the opportunity to pay for top positions.
We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a rank report, so you know where you rank organically for the keywords you pay for. So what’s included in our professional PPC Management services?
PPC STRATEGY
To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need as well as define the KPI’s.
AD EXTENSIONS
Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.
IMPLEMENTATION
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
TRACKING
Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.
KEYWORDS
We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use proven sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.
PPC OPTIMISATION
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.
ADCOPY WRITING
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
REPORTING
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.
TESTIMONIALS
“There has not been a service which has been requested by ourselves or clients which Damask Media have not been able to deliver. David Damask and his team have always gone above and beyond to assist in meeting our requirements.”
Nasr-Eldin Ayub-Bey Director – Sukuk Summit
“ Damask Media have helped us to completely transform the City Circle brand into a much more interactive and engaging website with greater functionality. Our new website enables us to have a much more visible online presence with integrated social media and mobile compatibility ”
Rameez Kaleem Chair – The City Circle
“Working with Damask Media was a productive & efficient process from start to finish. They worked hard to understand our requirements & to create innovative solutions and deploy a fully functional website in a short space of time – we are very happy with our website!”
Sahin Anush Managing Director – Aston Banks
“Damask Media’s creative design encompasses both Western and Eastern markets intelligently and with flair.. They always impress me with their insight into my commercial motivations where design is not simply aesthetics but is a fundamental part of adding to my revenue generation.”
Rashad Yaqoob C.E.O – Charles Andersen LLP