Background
Divine Connect LLC Divine Connect is the first Tech company of its kind to build an inspirational brand dedicated to designing products and services specifically to strengthen your spiritual journey and experiences.
The Firm approached Damask Media seeking to rebrand itself as a startup company and launch its new digital product range with a sub brand. Key members of Divine Connect LLC felt that the existing brand image did not reflect the firm as a Pioneer in developing and managing innovative spiritual technologies. The firm saw a vision of being able to serve communities of all faiths worldwide and become a global leader in spiritual technology. The firm hoped that through their innovative products they are able to enrich the spiritual experiences of the individual and aim to be at the forefront of cutting edge technology for years to come. The firm aligns itself as culturally sensitive and caters to the individuals from diverse cultures.
Solution
The Damask Media team knew that Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.
Damask Media produced a new brand identity that helped position Divine Connect LLC as a market leader in digital technology products that serve the spiritual needs of its target audience. Trying to get away from the previous idea, we offered a neat geometric originally made lettering composition.
During the process, we presented to Divine Connect, received feedback, discussed, iterated and refined, until the finished logo was achieved. Together we decided to go for a clean, modern, and simple logo with thin and gently smoothed out lines. The use of bold colours helped in achieving a logo with a modern and clean design-look.
We were also commissioned to create a brand new website that Increased Divine Connects brand equity and online reach by focusing on solid content additions and user engagement.
The design for Divine Connect’s new homepage spotlights content, with a look and feel that centres on angular shapes and a trendy, tech-influenced colour scheme. This is supported by a use of intuitive and clean icons, with clear calls to action.