Jad Securities Ltd is an authorised financial intermediary for a range of investment types focusing primarily on institutional clients and professional traders, with a small number of retail clients. Current clients include global and local brokerage firms, hedge funds, asset managers, other financial institutions and qualified trading professionals.
Jad Securities was in need of a complete website design and usability overhaul and wanted a redesign done to Provide greater device accessibility through Responsive Web Design as well as Improve their organic SEO search results and boost overall conversion
PROTOTYPING Having relied on Damask Media’s consulting services for a number of years, our principal was already well attuned to the working style of the company’s founder, Tameem Jad. The existing website, although serviceable, required a boost of inspiration. A big part of the company’s appeal is Tameem’s persona and voice. And so, with a dash of personal insight, our team set about updating the website’s look and tone. We kept the company’s compelling core values intact, while retooling the layout for optimum user engagement. SOLUTION The previous site felt very business-like. In appealing to a targeted demographic of designers and creative thinkers, we decided to employ an entirely new visual palette featuring some of TAMEEM’s British wit. Gone were the conventional icons and prevailing colours. We opened up the feel with an expanded, totally responsive scale. Our designers introduced an eclectic assortment of corporate photos fused with Had securities corporate colours and clean lines. The content was boldly punctuated with subtle yet discernible buttons and fonts, adding a vibrancy and playful spirit. BRINGING IT ALL TOGETHER The new website is a better reflection of Jad Securities current business model and personality. In terms of a selling strategy, who better to attest to the quality of a business’s service than its clients? We implemented a case studies page touting the company’s success stories and ideology. On the development end, our team ensured prospective clients would have no problems signing up for an account or the newsletter. With a designated log in for existing members, and a series of strategically placed calls outs, the new website is ready for business.