Damask Media was approached to help identify the branding requirements of a Events Management company. The contemporary Islamic finance industry is under the spotlight as never before. Since the global financial crash, Islamic systems and philosophies of banking, investment and financial development have demonstrated their robustness. An increasing area of interest is Sukuk, a financial instrument fully compliant with Shariah law, which has driven a fervour in the West to engage with Sukuk issuing. Whilst such traditional markets as The UAE, Bahrain, Malaysia and Saudi Arabia have already developed a strong and attractive international market in Sukuk, new players such as The World Bank and Goldman Sachs have also issued debut Sukuk offerings.
As a result, the London Sukuk Summit is a pinnacle of Sukuk issues, not just in financial trading but also where market leaders explore policy and regulation, debate and determine Sukuk market structures, define prudential issues and explore current market practices to ensure they are fully compliant with Shariah. It’s an international venue of the highest financial calibre.
The commission to create a fully content managed site for the London Sukuk Summit therefore contained a very specific brief. Developments and innovation in financial markets needed to be treated with seriousness but the site must also be welcoming and informative. Images needed to be chosen with care, as did the general tone of the site, which will be viewed as a flagship for Sukuk practice and for Islamic finance as a whole.
Damask Media has a strong track record of design partnership with international Islamic institutions operation with international or global scope. Defining international brand identity, in line with Shariah law, is an area of expertise in which they are virtually unmatched.
As a result, Damask Media were perfectly placed to help the Sukuk Summit create a distinctive, Shariah compliant and appealing website that met the needs of a wide range of stakeholders and will continue to act as a resource when the 2015 summit is over.
The Sukuk Summit website, with a parallax scrolling front page that immediately creates an immersive experience for the viewer, is a state of the art expression of the best in Islamic design.
Sensitively chosen images, carefully curated comments from global Sukuk financial leaders, and a clean and sleek design contribute to the sense of gravitas and excitement that surrounds international Sukuk finance markets.
Within the global site, a members’ area provides up-to-the minute access to detailed event information and a powerful, intuitive content management structure ensures that the Summit Committee are able to update the site moment by moment.
Finally, an online event booking system speeds attendees and delegates to the events they most wish to attend and simplifies the management process for the Sukuk Summit team who are linking the international membership’s needs, wishes and interests to on-the-ground event management in London.