How does SEO help brand marketing?

As a design consultancy, we often get asked what SEO has to do with creating great graphic design. Some of our clients wonder what the nuts and bolts of Search Engine Optimisation has to do with developing a great brand that has customer loyalty.

First, the purpose of SEO is to drive traffic to websites. If you’re investing in a great website to attract clients and inform the world about what you have to offer, then investing in SEO to bring the right people to your website is a vital part of the process.

Second search engine optimization is a fast-changing world. It encourages the volume and quality of visits that arrive via search engines, and this is described as ‘organic’ search results (organic = unpaid, if you like) but as your competitors will almost certainly have a blended campaign which includes both organic and paid for strategies (PPC), you’ll find keywords, key phrases and meta descriptions change regularly, depending on what your rivals are bidding on. So you can’t SEO only once and keep your ranking – organic SEO is an ongoing process.

Third, SEO is intensive. It requires knowledge and expertise, but also time – to optimize a site and keep it optimised is a labour intensive workload that requires sensitivity to the current SEO landscape.